[E269] From Vacuums to IT sales, with Grandpa Stork (Part 1)

January 17, 2024



Do you prioritize relationship selling in your approach to sales?


Do you value relationship selling? What are the things that matter most in the sales world?


Successful salespeople focus on their interaction with their clients, rather than the pricing or the details of what they are selling. All these are critical, but the status of your relationship with your clients can keep their loyalty, and in effect, increase your sales in the long-term process.


In this episode, Grandpa Stork and I talked about the inherent gifts and talents that each of us has. These two things coupled with a good character will bring great significance to the people you deal with. We also talked about maintaining good connections and how he has been able to do so.


Learn about: Discovering and Pursuing gifts, and talents, Relationship Selling, What matters most, and the Worth of a Good Character.



Book your free Sales Power Call with Jason

Enroll in the Persuading Like A Professional Online Mini-Course

Download The Power of Authentic Persuasion ebook

Get help with your sales team

Connect with Jason on LinkedIn

Connect with Grandpa on LinkedIn


Anthony a.k.a. Grandpa Stork’s bio: 

‘I’m a Grandpa!”


Motto: Dream Big – Play Hard – Give Back – Have Fun


Anthony Hall aka Grandpa STORK, is a dragon flying, superhero – in training; an IT veteran (hardware/software dev) with over 27 yrs experience in business development and sales. 


The current side-hustle is as a Training Coordinator for the Holistic Information Security Practitioner Institute (HISPI), a nonprofit Cybersecurity Training and Certification organization.


After witnessing the birth of his first grandchild, Anthony founded The Rose of Education Organization (TREO), Inc, a Space Tourism industry startup developing operations in Education, Entertainment, and Exploration.


So that his grandchildren and their grandchildren, the children of Africa, and around the World in marginalized communities, might aspire to become Captains of Industry, not just a ‘captive audience’ on humanity’s grand voyage among the stars.



Have You METT TREO?

Mentors, Educators, Teachers, and Technologists.


The Rose of Education Organization.


“Where Education is Child’s Play and Technology is a Game.”


50 year Mission: EDEN3 Mars Colony


Star Date: 24.11.2060 (inauguration)


What kind of games and sports will humanity play in Space?

TREO’s business plan is to become the answer to the above question.


Imagining what it would be like to stand on the back of a dragon while it’s flying, Grandpa STORK created the Dragon’s Fire Flying EGG (Exercise Game Gear) – the Art of Fitness, to turn humanity’s fantasy of human-powered flight into a Virtual Reality, exercise, and game.


The Dragon’s EGG is a component of the Dragon’s Fire Flying Suite of Live-Action (LA), AR & VR Games: Basketball • Quidditch • Squash • Sentinels and the Dragon’s Fire. The 4th Dimension of health, wellness, and fitness.


Grandpa STORK took his ‘dragon flying game on the road, Feb 2014, to test and develop a prototype, 78 months and 17 countries later, Grandpa is still flying high, bringing the House of Flying Dragons Pop-Up Circus and School for the Gifted to the World.


 

Success Stories: 

Putting Spies on Ice

From Ashes to Aalborg

Quest for the Dragon’s EGG

From Easter Hill to Silicon Valley

The Sentinels and the Dragon’s Fire

 

Social Media links:

Websitewww.hispi.org / www.thecyberist.com

Twitterwww.twitter.com/iamonlyclay

LinkedInwww.linkedin.com/groups/3477989 / https://www.linkedin.com/in/anthonymhall/

Facebookwww.facebook.com/theroseofeducation

YouTubehttps://www.youtube.com/user/antman488

LinkedInhttps://www.linkedin.com/in/anthonymhall/

 

M: +255 768821432 (Tanzania)

E: grandpastorks.hofd@gmail.com

WhatsApp: +254758564347

Skype: therose.ofeducation

  • Show Transcript

    Jason: Hey there, welcome to another guest episode series on the Sales Experience Podcast. My name again is Jason Cutter. So on today's episode, I have a very special person on the show. So Stork. His name is Anthony Hall. And he is a kind of a world traveler. So he is currently in South Africa. He started his sales career in the Bay Area selling technology.


    Early on, he was selling vacuums. He's done sales forever. His first IT sales job was in. 1992. He describes himself as a dragon flying superhero in training and it veteran. He has a lot of things going on. So he does training, coordinating, consulting. He has a holistic information security practitioner Institute that he helps.


    He's does cybersecurity training. He has so many different things going on. That is a culmination of his various passions. And I am excited to have him on the show because we are going to talk a lot about. Sales and where he started in sales and also the evolution and what matters most. And a lot of it comes down to relationships.


    So hopefully you enjoy this two part series with me and grandpa Stork talking and just having a good time chatting about sales. Grandpa Stork, welcome to the sales experience podcast.


    Grandpa: All right, Jason. Good to be here, brother.


    Jason: So I'm super excited. First thing for everyone listening and or watching this.


    Tell everybody where you're currently located.


    Grandpa: I am in Dar es Salaam, Tanzania. I've been here since January, and, if there's any place to be locked down, it might as well be locked down or isolated or quarantined. Which, actually, none of that is really going on here. Everything is open, but if you're going to be stuck in a place, It's nice to be someplace tropical as it were, by the beach, quick access, and weather's beautiful.


    Even in what you guys are experiencing, it's wintertime. It's, we're doing winter in the U. S. It's hot here,


    Jason: yeah and it's interesting because during this whole COVID pandemic lockdown for various people, I chat with those. Who are in various places in the world and I wouldn't say stuck, but in places like Bali or someplace tropical, that's not a bad thing.


    But just so everyone knows, you're in Tanzania, I'm in California. The awesome part is that we connected through LinkedIn. We're in a group together where we had this 30 days of video challenge and then grew into a friendship there. And just seeing the world in a way that we want to improve it in some way.


    And the fascinating part for me is that literally through the internet, which a lot of people just take for granted, but we can do this video phone recording, and it's good when it works well, sometimes it cuts out, but I'm glad that we can chat.


    Grandpa: Yeah, and hopefully it'll stay consistent, and sometimes it's hit or miss, but for the most part it's been fairly decent as far as internet.


    Besides, I'm a California kid too, man. I grew up in the in the San Francisco East Bay area, and I miss Cali sometimes, but not with what's happening in the States now. I'm like, I'm good where I'm at.


    Jason: Yeah, I bet. I totally understand that for many things going on in the States. It's so fascinating because my experience of you has only been from you making videos, doing content, us talking from you in Tanzania.


    And it's always funny when I think about you. Being from the Bay Area, which is where I'm from, and obviously it's a sales podcast. So let's talk about that because I think you have very many fascinating stories along your sales journey because there's what you're doing now and then there's what you started out doing.


    So tell me the story again about how you got your first sales job.


    Grandpa: When we talk about my first sales job, oh my goodness


    Jason: Your first IT sales job. Let's talk about that.


    Grandpa: Okay let's see. My first job in IT was actually with a notebook computer company. I was working for Manpower and I was hired to go answer the phones for this notebook computer company.


    So I'm on this temporary assignment and I'm there. I'm hired as basically a receptionist. And even though I hadn't studied a computer science in school or didn't go to college or university, but I did have an interest in computers and in technology, but that wasn't really something that's pursued.


    And so when I got this job answering the phones at this noble computer company, I. Just was watching. You're there watching them put these things together and designing it. And what was interesting to me, because my background has really been in the building trades as a laborer, carpenter, digging ditches, building, framing houses and decks and fences.


    What was interesting was I'm watching him put this laptop computer together wow, that's not too much different than when we're building the house. And you're putting in the plumbing, you're putting your electrical, the lighting, and we talk about the drafting and the diagram and the engineering for a home.


    The same, some of the same principles will fall in putting these components together that make up your laptop computer and being able to function. You want to do when you hit the button, the lights come on, we do this, certain things happen. It gets good for me by the time that my first week was up, people would call in and I'm answering some of the questions that order or some other part because they were, I found that a lot of the other questions were similar and I would ask questions and I became.


    Basically, I've made myself part of the sales team in that process. And after that first week, they hired me permanently. And that was in 1992. And I haven't looked back since. And so that was my first experience in IT sales, working with, in that field. But it led to what I was capable of was a job I got working for a software developer.


    And, we talked about this earlier, but it was interesting that I go to this interview, and I'm meeting with this young cat, and I go into his office, and I answered an app for an international sales manager to help them with their sales. So I go in, and I sit down with this young guy, and we're talking, and what I noticed as we're talking, he's a big fan of Bill.


    And so he has an Elvis clock, Elvis poster, and he has this, I think his Elvis clock hat with the legs, and the legs are going back and forth. And we had a great conversation. After I left at the interviewing I sent him an email just to thank him. So I wrote an email, wrote, thank you very much for blah, blah, blah, help taking the time to see me.


    And so when you write something like that, I, because I was trying to make a play on the whole Elvis thing and you don't know how it will translate. He later on told me that. He had to read the email three times when it finally hit him. He just laughed out loud. He went into the president's office and he said, we got to hire this guy.


    And that was in 98 and that really helped. I would say it accelerated my growth because working for this company, it's called Pegasus. It's interesting that some of the jobs that have the flying involved for Pegasus, the wing haulers. And so the name of the company was Pegasus and that fact that it allowed me to.


    Travel the world and gain experience and really learn and have confidence in myself and to gain more.


    Jason: One thing I've seen is that sales people worry about only being able to win if they use manipulation tricks, tactics, and hard closes. So they end up struggling to close deals, make their quota. Or earn the kind of money that they want to make.


    If this sounds like your current situation, or maybe you want to make more money in sales without feeling like you're selling, then my upcoming book called Selling with Authentic Persuasion will help. In it, I'm going to take you on a journey to transform from order taker to quota breaker. If you're ready to become an authentic persuader, Crush your goals and create success in your sales career.


    Then go to jasoncutter. com again, that's jasoncutter. com and pre order the book today, even though


    Grandpa: I didn't have the kind of degrees that some of these young guys did, or some of my peers did. But the fact that I felt on a level playing field that I was, I could sit down and talk and have these meetings.


    And it really was an amazing experience to have the type of mentors that even though they didn't look like me. They still embraced me and took me under their wings, as it were, and helped me to grow my own and succeed, and it's one of the reasons that I'm still traveling and I'm doing what they're working on doing now.


    That is what I think we all as stealthy to try to bring to the table a bit of ourselves, a bit of our personality and how do we connect and make rapport and that was just one of those instances where it just all came together and it was a good thing.


    Jason: So a bunch of questions I have about that.


    So about this Elvis interview, when you went into that meeting, you're trying to get this job. Was that like a tactic? Had you been taught that? Look around the room, try to find something, build some rapport and then use that later as like a strategy?


    Grandpa: My first job was working as a Kirby vacuum salesman.


    Carrying around this big vacuum cleaner with all these attachments to people's houses in these, affluent neighborhoods and going door to door and trying to get in their home to vacuum or shampoo their carpet and hopefully sell them at the time, which was, $800 vacuum cleaner. But being involved, and even in the construction sales where I was an estimator and other things that I've done, it's always been people oriented.


    And so as you're talking with people, this becomes just part of my personality relating with people. But it also became part of strategic approach.


    Jason: I set that up hoping you were gonna go the path of the way I believe as well, which is yes, it's a strategy. Yes, it's something you focus on. It's more autopilot because you've been doing it for so long, even at that point.


    And trying to get that job, the Elvis interview is that it had just become natural because of interacting with people and trying to build connections and building rapport and looking for things in common, but the part that I want to point out and remind people is that it's the caring part, it's the intentions behind it, it's having that caring aspect, which I think is.


    important and goes a long way and is missing from a lot of people. The other part that I know is, and this is from a hiring perspective for anybody who's hiring salespeople, or if you're a salesperson, you're trying to get a job, the one thing to take from this story that you have that I focus on the most is the way that you showed up.


    The way that you did what you did during the conversation, the follow up, the trying to connect, and then moving things forward. Is always the same way that somebody is also going to operate in their sales career. So if I'm a hiring manager and you did that to me, that means you paid attention. That means you cared.


    That means you listened. That means you followed up. That means you wanted to keep moving things forward and you weren't just going to sit by and. You actually were proactive. And I know that if I put you on the sales team, that you're going to do those same things. And that's important.


    Grandpa: We have to take chances too, I think as well as sales people and not be afraid to show our human side or our sense of humor.


    And for me, that's one of the biggest things is that we have gifts. We have talents, use what be who we are and not being afraid to show ourselves. And to express our humanity with one another, even on that level, and you're in a meeting, and that's one of the things I've found as I've traveled and have meetings in different countries.


    A lot of the best meetings we've had were sitting in the all stop in Germany, having a pint, and just talking after a trade show or after a conference or something. And we're meeting and talking, and it's just relaxed. But that's how I view, really. Ideally, that's how I really view that. We're having a conversation.


    You have expressed the need, but I, what I have product or service to meet that need. But what else is around that? What are the things that are important to you? What are the things that you're interested in and involved in outside of that? And how do your own interests play into, how do those things feed into?


    what service we're offering or whether or not we're a good fit. And sometimes it just may not be that it may not work this time, but that's okay. The relationship you build or what can get you into the next meeting or referral someplace else. And so treating people as human beings and as honoring that time, then for me, ultimately, It's a win if you're able to make a connection and find some place where to even grow beyond that.


    And I think that's, for me, has been the most rewarding part of kind of my sales career.


    Jason: All right, that's it for the first half of my conversation with Grandpa Stork, aka Anthony Hall. Make sure you can find him. The best place really is LinkedIn. If you go to LinkedIn, you search Grandpa Stork, you will find him on there.


    And he's got a lot of great content. He does a lot of things, a lot of energizing, different posts that he puts out there. Definitely something different for LinkedIn. And that's it. I will see you tomorrow in part two. That's it for another episode of the Sales Experience Podcast. Thank you so much for listening.


    If you find yourself on iTunes, can you leave the show a rating and a review? It helps other sales people and sales leaders find the show and please subscribe to the show and share episodes you find valuable with anyone you know in sales. Help me on my mission of changing the way. Sales is done. And if you're ready to work together, go to Jason cutter.com.


    Again, that's Jason cutter. com to find out how I can help you or your company create scalable sales success. I will see you on the next sales experience podcast episode, and keep in mind that everything in life is sales and people will remember the experience you gave them.


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By Jason Cutter February 26, 2025
How Can You Predict The Future Of Sales Ops? One of the keys to sales success is to be able to predict the future – what that other person is thinking, what they might say, what they will experience, how they will feel about the product/service. But what can you do – from a sales ops leadership perspective – to predict the future in masse of all the potential customers that will flow into and out of the sales process/funnel? That is a really tough one, but it is doable. Meeting Prospective Customers Where They Are The key is to always meet the prospective customers where they are and with the experience they hope to find. It’s a common theme now in these articles because it’s important AND widely disregarded – your potential customers do not care about you, your sales team, your company, your industry. They don’t care about your stats, your testimonials, your logos. They don’t care about your mission statement or your values. They only care about themselves. They also firmly believe that there is currently unlimited choice for any product/service, which means that everything in their mind is a commodity. Easily replaceable and interchangeable. Nothing (other than iPhones…which you can only get from Apple) is special to consumers unless they feel like it should be special. Are You Still Making It All About You? There is a good chance you are still running a marketing, sales funnel that is all about you. I bet if I looked at your company’s website that from the top down it’s all about you (the company). How great you are. What you do for people. What you have done for others. I bet if I tried to speak with your sales team, I will be made to go through your process whether I like it or not. Maybe fill out a form and wait for a response. Or made to call into a toll free number, even though I don’t want to talk to someone yet. Or made to use a chat widget on a site to get started. I bet when I speak with your sales team, 70-80% of the conversation will be about them, your company, and how amazing you all believe you are. This is all fair. No one starts a company to be mediocre. The goal is to provide value and make money. The missing piece, again like I said above, is no one cares about your goals. They only care about themselves. Predicting What Customers Want From The Sales Experience Back to your mission as sales ops leader – predict what massive amounts of prospective customers are going to want from the Sales Experience. It’s why I wrote about it last week and even offered up a book for free to help in any way that I can. To succeed at your mission, you have to stay ahead of the curve of what the public, and specifically – your buying demographic, psychographic, and valuegraphics, want from that experience. Key Questions To Shape The Sales Experience Do they want to call, text, email or chat? Probably all of them…so can you offer each one? (Don’t make someone decide if they want to go through your hoops…remove all the hoops) Do they need to see pricing online – should it be available and transparent? (In most cases, yes) What sales process will be ideal for moving the most people through the sales conversation to a successful outcome? (More discovery, empathy, active listening. More front-loaded about them, not you. Use the Authentic Persuasion Pathway as your model) Who are the decision makers? Is that individual going to decide or do they need to check with others for approval? (Set them up for success, and don’t force them to make a decision in the moment – you will just lose the potential sale) What type of follow up do they want and need until they make the buying decision? What type of post-purchase follow up would go above and beyond a) their expectations and b) what others in your industry do? If there is an ‘onboarding’ stage after the sale – how can you make that actually customer centric and successful? (It is rarely both) Can You Stay Ahead of the Curve? Remember – evolution is natural. The buying public is always evolving their desired sales experience. Can you predict the future of what they want so that when they encounter your company it matches what they were hoping to find – both in the experience and the solution to their need?
By Jason Cutter February 25, 2025
How do you, as a sales leader, help your team become Oracles that can predict the future? [make sure to read the Selling Effectiveness article this week https://go.sellingeffectiveness.com/LI.2.25.AM ] There are five ways to facilitate their Oracle-ness. Be Present in the Moment First, you have to get your salespeople to be in the moment. The challenge that most salespeople (and…humans, for that matter) experience is they are always thinking ahead. Salespeople default to thinking about what they will say next. The next part of their script or process. The next question they want to ask so they can get through discovery. The next part of the agreement they need to discuss and review. Their mind is too busy thinking about what they are going to say and do next, that they aren’t present. As weird as it sounds, if you want to predict the future you must be present. I have said this for decades: the moment you no longer need to think about what you are going to say/do next and can actually be present with your prospect and truly listen to what they say (and don’t say) – you will become a sales professional. Master Active Listening Second is Active Listening and paying closer attention. It’s actively listening…it’s taking what I mentioned above and putting into place. First step is to be present, second is to actually listen. For what they say. For what they aren’t saying. For changes in their tone. For when they are talking to someone on the side – who are they talking to, and is it about your sales conversation? If you sell in person, reading their body language and facial expressions. You must help them develop an almost sixth sense of listening (and yes, I know hearing is one of our senses…but this goes beyond hearing…it’s truly, deeply listening). Ask Better Questions Third, is to help them ask better questions. So many people in sales ask the discovery questions they are required to ask in order to check the discovery ‘box’. Or, they have done sales long enough they know all the answers, they think they know what everyone wants and why, so no reason to even ask questions. [Note – this type of salesperson thinks two dangerous things: 1 - everyone is the same and wants the same thing, 2 – people like to be sold to.] When your team asks better, deeper discovery questions with a focus on uncovering the what and the WHY, they will get better answers. Remember this – when you ask the right questions and you listen close enough, each prospect will tell you EXACTLY how to help them buy. Build Up Experience Fourth, build up experience. If you want to predict the future it comes from enough experience to know the probability of what will happen. For example, when I am in a season of commuting from home to an office, I am the type of person that can predict exactly what will happen on the freeway. Which lane is always faster around certain exits, which lanes always slow down, how much leaving five minutes later can make the drive suck a lot more. How do I know what will happen on a freeway with hundreds and hundreds of random people? Because of experience (and the fact that most people are just going through the motions in life so they become predictable). The more experience your team has with sales scenarios, they more they can predict the future. I generally see that it takes about six months for most people in a new sales role to have seen enough scenarios where they can start to know what will come next before it happens. Trust Intuition The fifth and final trait to help them with is intuition. One definition of intuition is “a thing that one knows or considers likely from instinctive feeling rather than conscious reasoning.” It’s that feeling you get when you know something, even if you cannot explain it. It’s what Malcom Gladwell wrote about in Blink! It’s what we do very well as humans, even if we don’t listen to it. The more you can help your team tune into their intuition and listen and trust it – the better they will do in helping persuade that other human. This goes back to the first suggestion – about being present. When your team trusts they know what to do and say next and they are mentally living in the moment with that prospective client, they can let their intuition guide them. Conclusion When I do trainings, public speaking, facilitating meetings, interviews, and sales – this is my main key to success. I trust and know that I have the experience to handle whatever comes my way in the present moment, while also knowing the destination I am heading towards. I can be present, let that experience and my intuition guide me instead of getting stuck in my head and worrying about what I will say next. Get your team to do some or all of these five steps – and they will become an amazing Oracle.
By Jason Cutter February 25, 2025
The Oracle’s Role in The Matrix If you have seen the Matrix movies, starring Keanu Reeves (as Neo), then you are familiar with an Oracle. In the movies, the Oracle knows what will happen. She has seen it, and it is predestined. In the Oracles mind there is no such thing as free will. In the first Matrix movie, Neo goes to visit her and knocks a vase off the shelf, and it hits the ground and breaks. Right before he hits it, she says “Don’t worry about the vase.” Neo says, “How did you know?” Then the Oracle responds with “What’s really going to bake your noodle later on, is would you still have broken it if I hadn’t said anything.” Becoming an Oracle in Sales Your mission as a sales professional is to be an Oracle for your prospects and clients. To know the future. Then be able to see around corners, as they say. Which means you know what is going to happen before it happens, because you have enough experience that you have become a psychic. You want to be able to predict, with amazing accuracy: What will happen next What will happen after that What issues will pop up What your prospect/client is thinking before they think it What concerns they might have before they have them Eliminating the Fear of the Unknown During your presentation/demo you want to set the expectation of what is going to occur next. Remember, humans fear the unknown. They want to avoid risk as much as possible. Your sales presentation is risky and dangerous and very unknown. They don’t know if you have good intentions or not. Are you going to persuade them? Are you going to try to manipulate them? Are you going to overcharge them? Will you actually care about what they need and want? Dealing with salespeople is so scary. Yet they still need and/or want something, so it’s the dangerous game they must mentally play. Guiding the Buyer Step by Step When you explain what you are going to do in part 1 of your process, and then what that part is done you let them know the plan for part 2, and so on – they will be at ease in the moment. They will feel like they have control over this portion, that there is an exit they can take if they don’t want to proceed. That level of control will help them accept the risk of part 1, and part 2, and part 3. Tell them what you will do. Do it. Tell them what you did. This will validate that you can be trusted. Predicting Thoughts and Feelings The next level is being able to predict what they will think and feel before they do. You can use this information in your presentation (without telling them what you are doing). You can also verbalize it, which could sound like “I am guessing from experience that you are probably wondering about _____, so let’s cover that right now.” Or “most people I speak with ask about _____.” They will think – wow this person knows what I am thinking, he/she is in my mind! And that’s a good thing. A really good thing. Conclusion The more they feel like you know what you are doing, know what they are thinking, know what they are afraid of – the more they trust you as a Guide. Because Guides only know what they know because they have helped other Heros successfully accomplish their journeys. Your mission as a sales professional: Become an Oracle.
By Jason Cutter February 19, 2025
What does it take to build the ideal Sales Experience? Why does it even matter? Maybe you think you already have one. You are a professional sales ops leader. You have put everything you can in place to help your salespeople sell more. You have optimized the processes so that your sales team can focus on one thing – selling. But I promise – even if you think all of that is true, it’s not. The Reality: No Perfect Sales Experience Exists I have never seen any company or team with the ‘ideal’ Sales Experience and operation. And to be honest – I have never built one successfully. Why would I admit that? Because the ideal Sales Experience is aspirational and business, teams, processes, and customer needs/desires are constantly changing. So as soon as you put new processes in place, something else needs to change and evolve. The Scalable Sales Success Iceberg In my Scalable Sales Success Iceberg – there are 24 categories that, when built out, create a scalable sales machine – where you can add in an input and get way more output. I would love to see companies have all 24 categories set up and running optimally. But that’s not even possible – because, as I mentioned, things are always changing. Focusing on the Biggest Levers Here is the key – to build the ideal Sales Experience takes focus on the biggest levers. The ones that, when pulled, create the biggest and best results. There are many processes and systems that you can put in place – but those are going to get you a few percentage points of improvement. Instead of putting it all in here, I want to make you a special offer. Email me at jason@sellingeffectiveness.com with your mailing address, and I will mail you the book that I co-wrote with Nick Glimsdahl called Reasons Not To Focus On The Sales Experience. It will be your starter guide, facilitating the creation of your ideal Sales Experience.
By Jason Cutter February 18, 2025
The Numbers Game Mentality is a Losing Strategy Sales is no longer a “numbers game.” You cannot succeed, long term, by focusing on volume of activity. Making a million dials, sending a million emails, knocking on a million doors (the first two are way easier than that last one) is a scorched earth strategy that will sink your business. You can’t out-dial a bad sales process. It will lead to even more bad online reviews. You can’t out-email a terrible sales funnel process that requires people to jump through poorly planned hoops. You can’t out-knock your way past slimy tactics and bad products/services. The Danger of the "Every No Gets Me Closer to a Yes" Mindset The whole “every no gets me one step closer to a yes” mentally is dangerous. That mindset and strategy assumes that it’s a numbers game. That the only thing that matters is finding the right person who will buy from you. Potentially, no matter what you even say – they are just ready to buy. Not only will this destroy any online reputation you have it will also wreak havoc on your team. It is the fastest and best way to burn out your team. It will lead to a revolving door or hiring, training, and quitting as people realize how unfun the game is you have built and how hard it is to be successful. It will also feel like a mismatch – very few people (and hopefully even less over time) are long-term excited about the business model of calling 500 people a day in hopes of making a few sales. If It’s Not a Numbers Game, Then What Is It? It’s quality over quantity. [Now…note – it does take a certain quantity of activity to fill a sales pipeline. So I am not saying that your sales team can just sit and wait for people to fall into their pipeline with money in hand.] It’s about the Sales Experience. It’s about your team ensuring that they are providing the right and best experience for that potential customer – in a way that sets them up to get into the buying mood and mode. All that matters is the Sales Experience. How can you support your team in terms of the quantity of activity to fill a pipeline, and then the quality of interaction that leads to sales? What Does an Ideal Sales Experience Look Like? What does that look like – the ideal Sales Experience? It’s when your team understands that the potential customer they are speaking with only cares about themselves. They don’t care about the salesperson, your company or the product. They are only focused on themselves. It’s when the Discovery/Empathy portion of the conversation is the most important part. Does your team realize that everything after Discovery – when done right – is just a presentation of the solution? It’s the fact that when you combine the parts of the Authentic Persuasion Pathway (Rapport + Empathy + Trust + Hope + Urgency) that the assumptive close is all you need. If your team is having to ask for the sale they are doing sales wrong. And don’t confuse earning the right to close with asking for the sale. The Sales Leader’s Role in Creating a World-Class Sales Experience Your job as a sales leader is to ensure your team understands that the only thing – above all else – is the sales experience they provide to each potential customer. That customer knows that they have the power and the feeling of unlimited choice. Which means they will decide who to give their money to based on the experience they have with buying from a company. How can you shift your team away from the numbers game mentality to actually providing a world class sales experience to each and every person they speak with?
By Jason Cutter February 17, 2025
The Abundance of Options Today we all have lots of options. While writing this I could speak into my phone and order whatever I want. I can get food delivered before I finish writing this article. I could get a TV delivered to my door before I wake up tomorrow. When someone wants to buy something, they are armed with as much information as they want to access. They can research, read reviews, and watch videos about a product or company. The Shift in Power to the Buyer Because of this, the power balance of sales has shifted away from the salesperson and company to the buyer. Knowledge is power – and they now have all the knowledge they want. With knowing that they have ultimate choice of what to buy (internet and globalization has led to the ability to order anything you want from anywhere…so you are no longer limited to the stores you can drive to and what they have on hand), it means that everything is a commodity in their minds. Nothing is unique or special. Everything is interchangeable. Does the Sales Experience Even Matter? So, this means the sales experience doesn’t matter anymore. There is no reason to put effort into the sales process, the conversations with potential customers. No value in spending time trying to ‘help’ people – since they just view products, salespeople, and companies as interchangeable. You are not special, so there is no benefit in caring. They will walk into your store, and they will decide what they want. They fill out your online for, and they decide if they answer when you call and how the call will go. They walk up to your event/booth, and they decide how the interaction will go and if they want to listen to your elevator pitch. They will let you know if they are interested in moving forward. They will let you know how they want to buy. So, like I said above, there is no real value anymore in the sales experience. Or could it actually be valuable? Is it possible that all that matters IS the sales experience? If people feel they have ultimate information and control of the buying process, how do they decide on what to buy and who to buy from? When I search on Amazon for a product type I have never purchased before, how do I pick? When I want to go shopping for garden supplies for the house, how do I pick where to go? When I need to buy a new fridge, who will I hand my money over to? The cheapest place with terrible service? The place with reasonable prices and great service? The Sales Experience Shapes the Decision I choose based on the sales experience that I will receive. With everything else being equal, I (and I believe most people) will select the place to shop at or the products to buy online based on the experience I receive. To me all that matters is the experience. While I am trying to buy something. Once I receive it – ensure it does what I need it to do. With the feeling of unlimited choices, it can actually be harder now to buy something that in the past. People get into analysis paralysis more often. Which means that for consumers to buy something new they need help. They need a professional salesperson. They need a sales experience that matches their expectations. They want a guide who will help them make the right decision for them, with an experience that goes above and beyond what more people receive any more when they walk into a store, call a company’s toll-free number, or visit a website and have to fill out a form. If you want to succeed in sales – the only thing that matters is the sales experience you provide.
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