These days, it's all about two things - earning your customer's trust and being your authentic self. These are the building blocks for a rock-solid sales career. In today's cut-throat market, customers are savvier than ever and they want to feel like they're getting real value for their money. That's why trust is the foundation - it's what progressive companies are built on.

If we look back at how sales used to be done, it was all about closing deals and transactions. Authentic selling, on the other hand, was about nurturing customers based on trust and transparency. But now, the name of the game is building profitable relationships by being genuine.

Trust gives us salespeople the chance to form meaningful bonds with our clients and maintain good relationships. Developing trust not only helps build mutually beneficial partnerships, but it also gives us a competitive edge in a people-focused market.

In the sea of modern sales tech, having an authentic approach that resonates with people is key to success. Unlike the old-school persuasive tactics, modern authentic selling is about uncovering the customer's real needs, providing value, and earning their confidence organically.

The best salespeople are the ones who can ditch the cheesy sales lingo and really connect on a human level - by being empathetic, listening, and engaging directly. Authenticity allows us trusted advisors to guide clients through their buying journey with no BS and set ourselves apart from the sharks who are just out for a quick sale.

As consumer trends and market dynamics keep evolving, being 100% genuine in every interaction is going to be a massive competitive advantage. By leading with authenticity and trust, we don't just keep customers stoked - we're pushing the whole sales game in a better direction.

Tactical Tips for Authentic Persuasion:

• Get curious, ask questions and really listen to understand their needs/goals
• Be transparent about your capabilities, limitations and provide realistic solutions
• Share relevant case studies/examples to build credibility and trust
• Follow up consistently and provide value even after the sale
• Tailor your personality to connect better, but stay true to your authentic self
• Admit if you don't know something and get back to them with the right info
• Focus on their long-term success, not just closing the deal
• Be upfront about pricing, policies and set the right expectations

The Shift in Modern Sales

These days, when it comes to being a top-notch salesperson, it's all about grasping what customers really want and need. A few decades ago, they mainly just cared about the product or service itself. But now, they're looking for experts who can guide them through the whole decision-making process.

Customers are over the old-school marketing mumbo-jumbo. They appreciate honesty, transparency and feeling like they're connecting with a real human being.

Authentic Persuasion has nothing to do with closing deals - it's about building lasting relationships grounded in trust, reliability and mutual respect. Earning people's trust is the foundation for effective sales interactions and partnerships that'll go the distance.

Customers are way more likely to make smart choices and build strong ties with salespeople who come across as genuine subject matter experts. Authenticity is huge in shaping their decision-making - it determines what products they go for, what brands they vibe with, and their loyalty to those brands and companies long-term.

The authentic sales approach focuses on fostering relationships, truly understanding the customer's needs, and tailoring solutions to their specific goals. And it goes beyond just giving good customer service - it's about creating deep customer loyalty and satisfaction.

Client trust comes from being transparent, honest, and providing service that's ethical and all about them. As an Authentic Persuader, I aim to exceed expectations by creating value, building credibility, and becoming a partner they can rely on throughout their whole decision journey.

Now What?

Look, at the end of the day, our job as Authentic Persuaders is to keep meeting and exceeding expectations by consistently delivering value, understanding our customers' needs, and building trust through ethical practices. By embracing authenticity and trust in sales, we're not just boosting customer satisfaction - we're helping drive a positive shift in the whole industry towards more meaningful, sustainable partnerships that create mutual success.

And if you scrolled down here to just get the meat, here it is: don’t be a gross, pushy salesperson. The world and your customers will thank you!

If you want help ensuring you are tracking the right sales metrics as a way to support your sales team to victory, email me at jason@cutterconsultinggroup.com or use the CONTACT Form to set up a time for us to talk.

Ready to become an Authentic Persuader? Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker

Want to talk about ways Jason can help your sales team? Email jason@sellingeffectiveness.com

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