E62: Sales Mindset Week: How the Expectation Gap affects your mindset

December 29, 2023


Why is this an important discussion when talking about a successful sales mindset?

Continuing the Sales Mindset conversation with a discussion on the ‘Expectation Gap’.


What is the Expectation Gap? It’s the gap between your expectations and your experiences, and when there is a gap it results in disappointment.


Why is this an important discussion when talking about a successful sales mindset?


Check out Episode 62 to find out!


And listen to the end to find out the mental homework assignment (don’t worry, it’s not being graded).

  • Show Transcript

    Hello and welcome to another episode of the sales experience podcast.


    This is episode 62 we’re in mind sets 2.0 week doing the best I can to cover a lot of mind-set stuff, in 10 minutes or less, give or take as you found out. If you listen to this show at all, you know I can get going on a roll and I do my best to keep it around 10 minutes.


    This is short and easy for you. Make sure you subscribe, check out the episodes and let’s dive into this. The first thing is talk about the homework. Now, if you didn’t listen to episode 61 I started off this discussion on mind set.


    I talked about mind set in general and then covered a bit about a negative side of the mind-set. And again, keep in mind, and I want to reiterate this, is that it’s important to remember that none of this is good or bad.


    So I’m not saying a negative mind set is bad. A positive mind set is good. Shame on you if you have a negative mind set, like it’s just natural. It’s just what happens. And like I said, it happens in various areas of your life.


    You could be positive and great in, in work, in relationships, in money, but health is just negative and terrible and you have this monologue that goes on your head always going on that’s negative about health related stuff. So you got to keep in mind, it is kind of compartmentalize to various parts of your life. Not everybody, despite what you see on the outside is super positive, happy, perfect mind set in all categories or life.


    Obviously there’s some people that have gotten to that point and they focus on the positive in all areas, even if they’re struggles. I know with myself, I’ve been through so many things in each category of life that I just am more positive about it and I accept it and then I roll with things.


    But you know, that takes usually a lot of, I won’t say bad stuff, but a lot of challenges that come up and then also having the desire to move past that and not get stuck in it. So again, I’m not saying that negative is bad. Positive is good. This isn’t woo, you know, power of positive thinking, focus on it. It’s really about what works best for you.  


    What is serving you best right now in this moment, specifically for your sales career, what is helping you get to your goals with your sales career, with your finances, and what’s getting in the way of that plus your happiness. That’s where, talk about now the homework assignment from episode 61 was to journal, to think, to talk about what it is that triggers a negative mind set for you in terms of your sales workday.


    So in the course of doing sales, so your sales career, what triggers you to go into a negative side to be thinking about things?


    Maybe it’s past experiences, maybe it’s things that you go through that trigger it, like somebody hangs up on you and that makes you think back to when other people have hung up on you because they’re mad and then it triggers you to go into a negative thing whenever that is.


    So, you know, a lot of things that I see that trigger someone to get into a negative mind set is getting hung up on appointments, not showing up, not closing deals. Somebody’s coming up with objections that they can’t answer, you know, issues, challenges, competition, somebody saying they’re just going to sign up with somebody else.


    You know, leads not coming in. So not having anyone to talk to. Sometimes making cold calls can trigger people to get into a negative mind set because they’d rather not make cold calls. They’d rather not make outbound. They’d rather wait for inbounds.


    And so that can send people into it. In my experience with that kind of thing where somebody is hesitating and negative about outbound calls, follow up calls, even cold calls, it’s usually some kind of insecurity based thing where your brain, again is trying to protect you, trying to keep you safe. And it’s taking you back to a time where you called somebody that whatever you are going forward, it didn’t happen.


    It didn’t work out. And then you now have this imprint in your brain that anytime you call somebody, it could go sideways and it could end up with either them yelling at you or not getting the sale.


    Maybe it was you were a teenager and you called that special person that you really wanted to go on a date with. And this is, you know, if you’re old like me, you remember actually having to call people or pass notes in class because there weren’t texting or easy kind of passive ways where you could test the waters or you know, ask somebody out or talk to somebody.


    So you actually had to call somebody and if they answered or their parents answered, you know, what was that reaction like, how did that go? If that went well, it’s going to imprint in your brain, hey, I can accomplish anything when I call somebody, good things happen. If it was bad or constantly bad or just didn’t work out in your favour, it’s going to imprint on your brain.


    When I call people, bad things happen, right? And so it’s funny and crazy how things that happened when you were a kid, teenage years and stuff like that from your past. We’ll just impress in your brain whatever that mind set is, whether it’s negative or positive and that will carry with you long term.


    So keep that in mind as you’re doing this assignment, has your thinking back go as far back as you can. Once you find these triggers, go back to try to identify like, oh my gosh, this is where that comes from and then can I adjust that?


    Can I rewire that in my brain? Now for this episode, what I wanted to talk about was the expectation gap because this is what can cause a lot of issues with the negative mind set is where you have this expectation and it doesn’t get met now.


    So let’s first talk about, expectation might seem obvious, but expectation is when you’re expecting a result, whether it’s from somebody or from something and you have an outcome in your mind of what you think it should look like, sound like, feel like, be like whatever that is, you have an expectation that you go to work, you’re going to get paid, and then you can go home and that’s what’s going to happen.


    So as long as you get paid, that expectation is being met. A lot of people, especially for generations expected, Hey, I’m going to go to work, work at this company for 40 years and then I can retire.


    I’m going to have a pension, then I can do what I want for the rest of my life. And then economy’s changed. Industry’s changed. Everything changed with careers such that you may go to work and you think that you’re going to be there for 40 years and after 20 years the company changes its mind. And so you had this expectation.


    Then what happens is when you set an expectation in your mind and it doesn’t occur as you thought it was as you thought it would, then you get disappointment. That’s where disappointment comes in. If you felt disappointment and that’s kind of a negative mind set type of thing.


    That’s from the gap in what you expected and then what you experience. Now, not going religious on this, but he talks about it a lot if you want to listen to it, it’s some great stuff.


    Is Pastor Steven Fur tick, he covers this a lot and has a great series where he talks about it and again, whether you are religious or not, the principles the same and it’s just this expectation gap that occurs when what you experience is not what you expected. It leads to disappointment and you’ve got to adjust things.


    Some people with a negative mind set will say, well, I just won’t expect anything because if I don’t expect anything, I can’t be disappointed with. A positive mind-set is I’m going to expect things and then I’m going to do what I can to make that happen and raise the level of my experience to match the expectation. Now obviously you’ve got to balance it.


    If you go into a career at a company, you think you’re going to be there 40 years. You can’t control necessarily what’s going to happen no matter how good you work.


    But you can also focus on your experience and what you give. And now obviously I’m talking to people who are listening to this. Your goal is to be in sales, not necessarily the company for 40 years, but you kind of understand that and we’ve all seen people go through there.


    We heard stories about that. And so you can relate to that. So be careful with expectation. And the big killer with expectations that lead to disappointment are generally the ones that are unstated. So let’s say for example, you’re in a relationship with somebody.


    You expect them to do something, let’s say, you know, wash the dishes every time they cook for themselves, you expect them to wash the dishes, right? And then they don’t wash the dishes. Then you’re disappointed and you’re upset because you had an expectation it wasn’t met.


    Now the question is, is did you talk to that person about it and did you have an agreement or did they agree that yes, they would do it?


    Most of the time in relationships at work, in different things like that, even with prospects, you have an expectation, but it’s not verbalized right where the disappointment occurs because of the gap in expectation experience.


    However, the other party didn’t even know what the expectation was, so keep in mind that part, which is super important. If you’re goanna have expectations, sure. That you verbalize them to the other party and that you get their agreement when it comes to sales. One common strategy with this is, okay, Bob, so we agreed, I’m going to call you back tomorrow at four o’clock you’re going to have your credit card ready and then we’re going to finish this transaction. Is that correct? Okay, that’s good. I’ll call you back tomorrow at four o’clock now the expectations have been set. It’s been verbalized.


    Obviously, if Bob doesn’t answer, you know you’re not going to have the same level of disappointment because you’re going to have talked about it and be like, okay, what happened with Bob Versus Bob didn’t answer and now you’re disappointed, but you also unfairly didn’t set the right parameters.


    So keep that in mind. This can really affect your mind set, especially in sales.


    You may be wondering like, why am I talking about this? Because in sales I see with a lot of people, they go into transactions that go into phone calls, they go into their career, they go into a company at any level of all of that from literally like taking the job all the way to being on the phone or in meetings and they bring with them expectations that may or may not be fair and may or may not be verbalized and they may or may not put in the activity and the action to raise the experience to the level of the expectation.


    If you have the expectation that you’re going to walk into a job and make a hundred k your first year in a sales career, let’s say you’ve never done that before, like you’ve never worked in that sale.


    It’s a new industry, a new product, new service, and they promised you a hundred k and they’re setting the expectation. You also have to do your part and deliver, or there’s going to be disappointment.


    If you’re just expecting yourself to show up and close lots of deals every day, then you’ve got to put in the action and the activity that matches your expectation of yourself or others so that you can get close to that experience and get what you want. And again, that’s going to affect your mind set, whether you’re positive or negative about expectations.


    Other people, if you think, oh, every time I set an expectation, people always let me down and people always fail to do what I think they’re going to do. You’re going to carry that with you into every prospect and conversation.


    Every meeting that you have, every closing strategy that you try to use, you’re going to bring in that and then you’re going to probably get met with the same disappointment over and over again until you figure out what is causing them.


    All right. That’s it for this episode. This was a long one, but I think it’s important to cover expectation gap.


    Your homework is to think about, talk about journal, whatever it is, ha, what expectations you have set or you generally set for your income, your closing rate, the little things that you do as a sales professional, like what kind of expectations do you set for yourself, for others or your prospects? And then are you honestly putting in the activity and the action to do that? Or do you find yourself constantly disappointed? All right. That’s it. Thanks a lot for listening. I appreciate you going through this and working on your mind set.


    Always, remember that everything in life is sales and people remember the experience you gave them.


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By Jason Cutter February 26, 2025
How Can You Predict The Future Of Sales Ops? One of the keys to sales success is to be able to predict the future – what that other person is thinking, what they might say, what they will experience, how they will feel about the product/service. But what can you do – from a sales ops leadership perspective – to predict the future in masse of all the potential customers that will flow into and out of the sales process/funnel? That is a really tough one, but it is doable. Meeting Prospective Customers Where They Are The key is to always meet the prospective customers where they are and with the experience they hope to find. It’s a common theme now in these articles because it’s important AND widely disregarded – your potential customers do not care about you, your sales team, your company, your industry. They don’t care about your stats, your testimonials, your logos. They don’t care about your mission statement or your values. They only care about themselves. They also firmly believe that there is currently unlimited choice for any product/service, which means that everything in their mind is a commodity. Easily replaceable and interchangeable. Nothing (other than iPhones…which you can only get from Apple) is special to consumers unless they feel like it should be special. Are You Still Making It All About You? There is a good chance you are still running a marketing, sales funnel that is all about you. I bet if I looked at your company’s website that from the top down it’s all about you (the company). How great you are. What you do for people. What you have done for others. I bet if I tried to speak with your sales team, I will be made to go through your process whether I like it or not. Maybe fill out a form and wait for a response. Or made to call into a toll free number, even though I don’t want to talk to someone yet. Or made to use a chat widget on a site to get started. I bet when I speak with your sales team, 70-80% of the conversation will be about them, your company, and how amazing you all believe you are. This is all fair. No one starts a company to be mediocre. The goal is to provide value and make money. The missing piece, again like I said above, is no one cares about your goals. They only care about themselves. Predicting What Customers Want From The Sales Experience Back to your mission as sales ops leader – predict what massive amounts of prospective customers are going to want from the Sales Experience. It’s why I wrote about it last week and even offered up a book for free to help in any way that I can. To succeed at your mission, you have to stay ahead of the curve of what the public, and specifically – your buying demographic, psychographic, and valuegraphics, want from that experience. Key Questions To Shape The Sales Experience Do they want to call, text, email or chat? Probably all of them…so can you offer each one? (Don’t make someone decide if they want to go through your hoops…remove all the hoops) Do they need to see pricing online – should it be available and transparent? (In most cases, yes) What sales process will be ideal for moving the most people through the sales conversation to a successful outcome? (More discovery, empathy, active listening. More front-loaded about them, not you. Use the Authentic Persuasion Pathway as your model) Who are the decision makers? Is that individual going to decide or do they need to check with others for approval? (Set them up for success, and don’t force them to make a decision in the moment – you will just lose the potential sale) What type of follow up do they want and need until they make the buying decision? What type of post-purchase follow up would go above and beyond a) their expectations and b) what others in your industry do? If there is an ‘onboarding’ stage after the sale – how can you make that actually customer centric and successful? (It is rarely both) Can You Stay Ahead of the Curve? Remember – evolution is natural. The buying public is always evolving their desired sales experience. Can you predict the future of what they want so that when they encounter your company it matches what they were hoping to find – both in the experience and the solution to their need?
By Jason Cutter February 25, 2025
How do you, as a sales leader, help your team become Oracles that can predict the future? [make sure to read the Selling Effectiveness article this week https://go.sellingeffectiveness.com/LI.2.25.AM ] There are five ways to facilitate their Oracle-ness. Be Present in the Moment First, you have to get your salespeople to be in the moment. The challenge that most salespeople (and…humans, for that matter) experience is they are always thinking ahead. Salespeople default to thinking about what they will say next. The next part of their script or process. The next question they want to ask so they can get through discovery. The next part of the agreement they need to discuss and review. Their mind is too busy thinking about what they are going to say and do next, that they aren’t present. As weird as it sounds, if you want to predict the future you must be present. I have said this for decades: the moment you no longer need to think about what you are going to say/do next and can actually be present with your prospect and truly listen to what they say (and don’t say) – you will become a sales professional. Master Active Listening Second is Active Listening and paying closer attention. It’s actively listening…it’s taking what I mentioned above and putting into place. First step is to be present, second is to actually listen. For what they say. For what they aren’t saying. For changes in their tone. For when they are talking to someone on the side – who are they talking to, and is it about your sales conversation? If you sell in person, reading their body language and facial expressions. You must help them develop an almost sixth sense of listening (and yes, I know hearing is one of our senses…but this goes beyond hearing…it’s truly, deeply listening). Ask Better Questions Third, is to help them ask better questions. So many people in sales ask the discovery questions they are required to ask in order to check the discovery ‘box’. Or, they have done sales long enough they know all the answers, they think they know what everyone wants and why, so no reason to even ask questions. [Note – this type of salesperson thinks two dangerous things: 1 - everyone is the same and wants the same thing, 2 – people like to be sold to.] When your team asks better, deeper discovery questions with a focus on uncovering the what and the WHY, they will get better answers. Remember this – when you ask the right questions and you listen close enough, each prospect will tell you EXACTLY how to help them buy. Build Up Experience Fourth, build up experience. If you want to predict the future it comes from enough experience to know the probability of what will happen. For example, when I am in a season of commuting from home to an office, I am the type of person that can predict exactly what will happen on the freeway. Which lane is always faster around certain exits, which lanes always slow down, how much leaving five minutes later can make the drive suck a lot more. How do I know what will happen on a freeway with hundreds and hundreds of random people? Because of experience (and the fact that most people are just going through the motions in life so they become predictable). The more experience your team has with sales scenarios, they more they can predict the future. I generally see that it takes about six months for most people in a new sales role to have seen enough scenarios where they can start to know what will come next before it happens. Trust Intuition The fifth and final trait to help them with is intuition. One definition of intuition is “a thing that one knows or considers likely from instinctive feeling rather than conscious reasoning.” It’s that feeling you get when you know something, even if you cannot explain it. It’s what Malcom Gladwell wrote about in Blink! It’s what we do very well as humans, even if we don’t listen to it. The more you can help your team tune into their intuition and listen and trust it – the better they will do in helping persuade that other human. This goes back to the first suggestion – about being present. When your team trusts they know what to do and say next and they are mentally living in the moment with that prospective client, they can let their intuition guide them. Conclusion When I do trainings, public speaking, facilitating meetings, interviews, and sales – this is my main key to success. I trust and know that I have the experience to handle whatever comes my way in the present moment, while also knowing the destination I am heading towards. I can be present, let that experience and my intuition guide me instead of getting stuck in my head and worrying about what I will say next. Get your team to do some or all of these five steps – and they will become an amazing Oracle.
By Jason Cutter February 25, 2025
The Oracle’s Role in The Matrix If you have seen the Matrix movies, starring Keanu Reeves (as Neo), then you are familiar with an Oracle. In the movies, the Oracle knows what will happen. She has seen it, and it is predestined. In the Oracles mind there is no such thing as free will. In the first Matrix movie, Neo goes to visit her and knocks a vase off the shelf, and it hits the ground and breaks. Right before he hits it, she says “Don’t worry about the vase.” Neo says, “How did you know?” Then the Oracle responds with “What’s really going to bake your noodle later on, is would you still have broken it if I hadn’t said anything.” Becoming an Oracle in Sales Your mission as a sales professional is to be an Oracle for your prospects and clients. To know the future. Then be able to see around corners, as they say. Which means you know what is going to happen before it happens, because you have enough experience that you have become a psychic. You want to be able to predict, with amazing accuracy: What will happen next What will happen after that What issues will pop up What your prospect/client is thinking before they think it What concerns they might have before they have them Eliminating the Fear of the Unknown During your presentation/demo you want to set the expectation of what is going to occur next. Remember, humans fear the unknown. They want to avoid risk as much as possible. Your sales presentation is risky and dangerous and very unknown. They don’t know if you have good intentions or not. Are you going to persuade them? Are you going to try to manipulate them? Are you going to overcharge them? Will you actually care about what they need and want? Dealing with salespeople is so scary. Yet they still need and/or want something, so it’s the dangerous game they must mentally play. Guiding the Buyer Step by Step When you explain what you are going to do in part 1 of your process, and then what that part is done you let them know the plan for part 2, and so on – they will be at ease in the moment. They will feel like they have control over this portion, that there is an exit they can take if they don’t want to proceed. That level of control will help them accept the risk of part 1, and part 2, and part 3. Tell them what you will do. Do it. Tell them what you did. This will validate that you can be trusted. Predicting Thoughts and Feelings The next level is being able to predict what they will think and feel before they do. You can use this information in your presentation (without telling them what you are doing). You can also verbalize it, which could sound like “I am guessing from experience that you are probably wondering about _____, so let’s cover that right now.” Or “most people I speak with ask about _____.” They will think – wow this person knows what I am thinking, he/she is in my mind! And that’s a good thing. A really good thing. Conclusion The more they feel like you know what you are doing, know what they are thinking, know what they are afraid of – the more they trust you as a Guide. Because Guides only know what they know because they have helped other Heros successfully accomplish their journeys. Your mission as a sales professional: Become an Oracle.
By Jason Cutter February 19, 2025
What does it take to build the ideal Sales Experience? Why does it even matter? Maybe you think you already have one. You are a professional sales ops leader. You have put everything you can in place to help your salespeople sell more. You have optimized the processes so that your sales team can focus on one thing – selling. But I promise – even if you think all of that is true, it’s not. The Reality: No Perfect Sales Experience Exists I have never seen any company or team with the ‘ideal’ Sales Experience and operation. And to be honest – I have never built one successfully. Why would I admit that? Because the ideal Sales Experience is aspirational and business, teams, processes, and customer needs/desires are constantly changing. So as soon as you put new processes in place, something else needs to change and evolve. The Scalable Sales Success Iceberg In my Scalable Sales Success Iceberg – there are 24 categories that, when built out, create a scalable sales machine – where you can add in an input and get way more output. I would love to see companies have all 24 categories set up and running optimally. But that’s not even possible – because, as I mentioned, things are always changing. Focusing on the Biggest Levers Here is the key – to build the ideal Sales Experience takes focus on the biggest levers. The ones that, when pulled, create the biggest and best results. There are many processes and systems that you can put in place – but those are going to get you a few percentage points of improvement. Instead of putting it all in here, I want to make you a special offer. Email me at jason@sellingeffectiveness.com with your mailing address, and I will mail you the book that I co-wrote with Nick Glimsdahl called Reasons Not To Focus On The Sales Experience. It will be your starter guide, facilitating the creation of your ideal Sales Experience.
By Jason Cutter February 18, 2025
The Numbers Game Mentality is a Losing Strategy Sales is no longer a “numbers game.” You cannot succeed, long term, by focusing on volume of activity. Making a million dials, sending a million emails, knocking on a million doors (the first two are way easier than that last one) is a scorched earth strategy that will sink your business. You can’t out-dial a bad sales process. It will lead to even more bad online reviews. You can’t out-email a terrible sales funnel process that requires people to jump through poorly planned hoops. You can’t out-knock your way past slimy tactics and bad products/services. The Danger of the "Every No Gets Me Closer to a Yes" Mindset The whole “every no gets me one step closer to a yes” mentally is dangerous. That mindset and strategy assumes that it’s a numbers game. That the only thing that matters is finding the right person who will buy from you. Potentially, no matter what you even say – they are just ready to buy. Not only will this destroy any online reputation you have it will also wreak havoc on your team. It is the fastest and best way to burn out your team. It will lead to a revolving door or hiring, training, and quitting as people realize how unfun the game is you have built and how hard it is to be successful. It will also feel like a mismatch – very few people (and hopefully even less over time) are long-term excited about the business model of calling 500 people a day in hopes of making a few sales. If It’s Not a Numbers Game, Then What Is It? It’s quality over quantity. [Now…note – it does take a certain quantity of activity to fill a sales pipeline. So I am not saying that your sales team can just sit and wait for people to fall into their pipeline with money in hand.] It’s about the Sales Experience. It’s about your team ensuring that they are providing the right and best experience for that potential customer – in a way that sets them up to get into the buying mood and mode. All that matters is the Sales Experience. How can you support your team in terms of the quantity of activity to fill a pipeline, and then the quality of interaction that leads to sales? What Does an Ideal Sales Experience Look Like? What does that look like – the ideal Sales Experience? It’s when your team understands that the potential customer they are speaking with only cares about themselves. They don’t care about the salesperson, your company or the product. They are only focused on themselves. It’s when the Discovery/Empathy portion of the conversation is the most important part. Does your team realize that everything after Discovery – when done right – is just a presentation of the solution? It’s the fact that when you combine the parts of the Authentic Persuasion Pathway (Rapport + Empathy + Trust + Hope + Urgency) that the assumptive close is all you need. If your team is having to ask for the sale they are doing sales wrong. And don’t confuse earning the right to close with asking for the sale. The Sales Leader’s Role in Creating a World-Class Sales Experience Your job as a sales leader is to ensure your team understands that the only thing – above all else – is the sales experience they provide to each potential customer. That customer knows that they have the power and the feeling of unlimited choice. Which means they will decide who to give their money to based on the experience they have with buying from a company. How can you shift your team away from the numbers game mentality to actually providing a world class sales experience to each and every person they speak with?
By Jason Cutter February 17, 2025
The Abundance of Options Today we all have lots of options. While writing this I could speak into my phone and order whatever I want. I can get food delivered before I finish writing this article. I could get a TV delivered to my door before I wake up tomorrow. When someone wants to buy something, they are armed with as much information as they want to access. They can research, read reviews, and watch videos about a product or company. The Shift in Power to the Buyer Because of this, the power balance of sales has shifted away from the salesperson and company to the buyer. Knowledge is power – and they now have all the knowledge they want. With knowing that they have ultimate choice of what to buy (internet and globalization has led to the ability to order anything you want from anywhere…so you are no longer limited to the stores you can drive to and what they have on hand), it means that everything is a commodity in their minds. Nothing is unique or special. Everything is interchangeable. Does the Sales Experience Even Matter? So, this means the sales experience doesn’t matter anymore. There is no reason to put effort into the sales process, the conversations with potential customers. No value in spending time trying to ‘help’ people – since they just view products, salespeople, and companies as interchangeable. You are not special, so there is no benefit in caring. They will walk into your store, and they will decide what they want. They fill out your online for, and they decide if they answer when you call and how the call will go. They walk up to your event/booth, and they decide how the interaction will go and if they want to listen to your elevator pitch. They will let you know if they are interested in moving forward. They will let you know how they want to buy. So, like I said above, there is no real value anymore in the sales experience. Or could it actually be valuable? Is it possible that all that matters IS the sales experience? If people feel they have ultimate information and control of the buying process, how do they decide on what to buy and who to buy from? When I search on Amazon for a product type I have never purchased before, how do I pick? When I want to go shopping for garden supplies for the house, how do I pick where to go? When I need to buy a new fridge, who will I hand my money over to? The cheapest place with terrible service? The place with reasonable prices and great service? The Sales Experience Shapes the Decision I choose based on the sales experience that I will receive. With everything else being equal, I (and I believe most people) will select the place to shop at or the products to buy online based on the experience I receive. To me all that matters is the experience. While I am trying to buy something. Once I receive it – ensure it does what I need it to do. With the feeling of unlimited choices, it can actually be harder now to buy something that in the past. People get into analysis paralysis more often. Which means that for consumers to buy something new they need help. They need a professional salesperson. They need a sales experience that matches their expectations. They want a guide who will help them make the right decision for them, with an experience that goes above and beyond what more people receive any more when they walk into a store, call a company’s toll-free number, or visit a website and have to fill out a form. If you want to succeed in sales – the only thing that matters is the sales experience you provide.
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